{"title":"New Arrivals","description":"\u003cp\u003e\u003cspan\u003eDiscover our latest baby gifts, blankets and newborn essentials — thoughtfully curated for modern families and meaningful gifting. Our New Arrivals collection features timeless designs, natural materials and beautifully made pieces chosen for both everyday use and special moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom heirloom-quality baby blankets to keepsakes and soft essentials, each item is selected with longevity, comfort and practicality in mind. These are the pieces we’re excited to share now — designed to be loved today and kept for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore what’s new and find a gift they’ll treasure.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"baby-memory-book-with-keepsake-box-oatmeal","title":"Baby Memory Book with Keepsake Box - Oatmeal","description":"\u003cp\u003e\u003cspan\u003eLoved by new parents ⭐️ ⭐️⭐️⭐️⭐️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Preserve the precious milestones with our beautifully designed baby memory book. Created in soft, neutral tones with thoughtful prompts, it’s the perfect keepsake for documenting newborn moments, first smiles, first steps and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHandmade and designed with love in Australia by Written with Love, this stunning keepsake baby book is the perfect companion to document the journey from pregnancy to the first five years. 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Dry flat in shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Newborn gifting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Baby shower hampers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Coming-home outfits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Cute everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eA cute pair of sherpa bear booties. Super soft \u0026amp; cute!  For 0 - 6 months. 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